What do Rihanna, Usain Bolt, Solange Knowles and Mario Balotelli all have in common? The answer, details and photos after the click.
Badgyal Rihanna has yet another inked deal under her belt. Today, Puma confirmed that it has named the pop star its Creative Director who will oversee the women’s line. According to the company, she will help to “customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
This is huge for the Bajan as she joins Usain Bolt, Mario Balotelli and Solange Knowles as global brand ambassadors. It’s a multiyear deal, with RiRi set to star in Puma’s Fall 2015 ad campaign.
On Monday, she flew to Puma’s headquarters in Herzogenaurach, Germany, for her first creative session with the design team, picking out colors, styles and discussing the line’s direction.
She posted pics in her white Puma creepers today as the news officially hit the ‘net:
What do you think – will Rih make you pick up a pair of Pumas come 2015?
